| Published | 2022-04-30 |
| Platform | Udemy |
| Number of Students | 2 |
| Price | $29.99 |
| Instructors |
Abigail K
|
| Subjects |
Understanding Human Psychology for Personal Branding Basics
Personal branding is centred around the way humans connect with each other, how they perceive the world around them and how they choose to project themselves.
But in order to communicate effectively with our audience so that we can make a positive impact on them, we first have to understand ourselves. However...
WE’RE NEVER REALLY TAUGHT HOW TO KNOW OURSELVES
Why do we think the way we do?
Why do we act the way we do?
Why do we respond the way we do?
Why do we prefer what we prefer?
Archetypal psychology is a rich resource in the science of creating personal clarity in our life and effective messaging in our livelihoods.
THE PROBLEM WITH MANY OUTDATED PERSONAL DEVELOPMENT OR PERSONAL BRAND METHODOLOGIES IS THAT IT ASSUMES EVERYONE SEES, THINKS, FEELS AND IS MOTIVATED BY THE SAME THINGS.
This simply isn’t true.
What has worked for one ‘guru’ won’t work for you, even if you follow their EXACT same steps, because you experience life differently and are motivated differently - your dominant archetypes are different from theirs!
Your personal archetype is your compass that explains why you show up and interact in the world the way you do, and guides you in your business and personal brand. Not in a curated, fabricated way, but finally in an authentic and intentional way.
The Archetype model provides an instruction manual of sorts for your emotions, so you’ll understand why you’re triggered by the things that trigger you, why you gravitate to certain people, why you’re challenged by certain fears and why you’re drawn to certain activities and desires.
Archetypes represent universal patterns that are reflected through symbols, images and themes which we interpret and make sense of through stories.
Archetypes act as our very own internal compass.
They’re essentially our factory installed Meaning Management System (MMS as opposed to GPS) which keeps us on track with developing a self identity.
For those of us who are entrepreneurially inclined, this self identity empowers us to create products and services and a consistent and enduring personal brand which impacts our audience and provides an outlet to express our unique essence.
To know yourself fully is to have a foundation on which to build anything in your life and your livelihood – with purpose, direction and confidence and without a system in place to help course correct as we navigate our path, issues of self-worth come into play because we’re not ever really taught HOW to know ourselves.
The archetype model aims to clarify your unique perspective on life, and if coupled with a Personal Brand strategy helps you carve your own path to success that looks, sounds and feels different to anyone else in the world and is a genuine reflection of you.