Published | 2012-11-08 |
Platform | Udemy |
Rating | 3.66 |
Number of Reviews | 106 |
Number of Students | 3119 |
Price | Free |
Instructors |
Ben Parr
|
Subjects |
How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa.
Startup Attention & PR 101" is a deeper look at how to better work with the press. This is not a course about traditional PR. Instead, this is a deeper dive into what makes a journalist tick, how you can get attention with these public relations skills and take advantage of that for your company or cause.
This course covers four broad themes:
● How Journalists Think
● How to Launch a Product
● How to Keep Users Interested
● How to Deal With a Press Crisis
This course won't make you a journalist's best friend, but I hope it will give you more clarity to how journalists make decisions and how that affects you and your company. Learning these skills will help you make great product launches.