| Published | 2022-06-13 |
| Platform | Udemy |
| Rating | 5.00 |
| Number of Reviews | 2 |
| Number of Students | 3 |
| Price | $84.99 |
| Subjects |
Accelerate your online business growth and improve your customer experience
How do you get people to vaccinate, quit smoking or buy a product online? By providing information on the benefits they will obtain if they act?
Unfortunately, giving people more information on what will gain from acting in many cases simply does not work.
In this course you will find out why it is often much more effective to make the desired behavior easy or simply to change the context in which people take decisions.
Upon completing this course you will feel confident about mastering the principles of selling online, no matter if you manage a huge venue like Amazon or a small Facebook marketplace.
The topics I will cover in this course are:
- An introduction to Behavioral Economics and why Daniel Kahneman believes “People think much less then they think they think”
- How does Behavioral Economics relate to digital marketing and online sales
- The power of Commitment devices as “Foot-in-the-door” technique to generate leads
- How to use the Scarcity principle to create a sense of urgency and close the gap between trigger and purchase
- How Social Proof can help you boost conversions
- Power of easy concepts simplifying the purchase journey of your customers
- How to use Loss Aversion to increase conversion rates and brand engagement...
...and many more powerful psychological principles to improve your online marketing effectiveness, packed with useful tips and implementation guidelines.
Once you complete the course you will understand why some renowned university professors, such as David Savage, argue the use of behavioral economics should be legislated due to its effectiveness.
Learn at your own pace
Gain new competence
Register today!