| Published | 2021-09-08 |
| Platform | Udemy |
| Number of Students | 2 |
| Price | $19.99 |
| Subjects |
Test your knowledge of Brand Management with this practice test before taking a Certification exam
Learning Brand Management and planning to give a certification exam?
Then this course is perfect for you!
Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.
Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision.
Brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
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