| Published | 2022-05-16 |
| Platform | Udemy |
| Rating | 5.00 |
| Number of Reviews | 2 |
| Number of Students | 166 |
| Price | $19.99 |
| Instructors |
Mari Sapp
|
| Subjects |
Brand Narration and Storytelling
Learn the proven frameworks and foundations tools you need to craft your own compelling brand messaging that you can display across your website, social platforms, and marketing materials. Developing an authentic brand messaging framework that exemplifies your purpose and demonstrates empathy for the customer and employee is key in growing your customer-base and retaining employees. You will learn how to find your brand's voice, identify your target market, develop your business charter, and compose your brand story. Together, we will integrate a human-centered approach to your brand messaging strategy that you can display across your website, social platforms, and marketing materials. At the end of this course, you will be able to:
Understand branding
The basic concept of branding starts with understanding what exactly a brand is.
Find your brand voice
2. I will introduce several free platforms that you can use to help discover and amplify your brands voice.
Identify target market
3. The most important aspect of creating a brand narrative is understanding how to effectively express your message to your audience.
Construct your business charter
4. Your business charter is comprised of a mission, vision, and value proposition statements, which draws out the essentials of your strategic plan.
Develop a brand positioning statement
5. Brand Positioning creates a brand offer that occupies a distinctive place and value in the target customer’s mind.
Writing your brand story
6. A compelling brand story will create an emotional connection between you and the target audience thus forming a brand relationship.