Captivation Marketing: 7 Proven Ways to Hook Your Audience

Platform Skillshare

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Science meets creativity in this insightful one-hour class on how to captivate your audience with proven attention-grabbing methods. Investor entrepreneur author and former Mashable editor Ben Parr shares his knowledge on “captivology” — the science of getting attention — drawing on real-world examples from Taylor Swift Facebook Ford Mustang Betty Crocker and Gone With The Wind (to name a few). Ben walks through the three stages of attention (immediate short-term and long-term) and the seven captivation triggers that hook people into your product or brand: Automaticity