| Published | 2022-05-19 |
| Platform | Udemy |
| Number of Students | 8 |
| Price | $44.99 |
| Instructors |
Audrey Kabla
|
| Subjects |
Learn the ingredient lists of an authentic and timeless identity of a Luxury brand
Welcome to the course on Brand Territory.
Brand Territory is the ingredient lists of an authentic and timeless identity. It is the embodiment of your brand's core values, ambitions and vision. With a well-defined Brand Territory, you can build a consistent and powerful story around your brand that will resonate with your audience. You'll be able to make your audience feel like they're being invited into something special—like they've discovered something they didn't know existed before.
We'll start with the basics: what is a brand? What does it mean to be authentic? How can you tell if you're doing it right? And then we'll dig deeper into how to build your brand's territory step by step, from figuring out what your brand means to people, to building a story that will last through time.
Learn how to create a brand that is true to itself and its purpose, while at the same time creating something that resonates with people today as well as tomorrow.
In this course, we will explore notions about brand romance and brand promise. You will learn how these concepts can help you build a stronger connection with your customers and create value for them.
This course will also show you how to develop your own brand territory by using a step-by-step approach that will guide you through each stage of the process from ideation to implementation.