CSR-focused sustainability

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Building CSR based Sustainability Strategy

Corporate sustainability is derived from the concept of sustainable development which is defined by the Brundtland Commission as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. Corporate Sustainability is a business philosophy that encompasses strategies and practices to create long-term shareholder, consumer, and employee value, meeting the needs of stakeholder s today while protecting and enhancing the human and natural resources needed in the future.

In today’s competitive business environment, Corporate Social Responsibility (CSR) programs need to go beyond “doing good.” The most successful Corporate Social Responsibility (CSR) initiatives tell a company’s story, enhance stakeholder commitment, position a company as a leader on social issues, and guide how community investment monies will best be spent. Sustainability strategy based on a strong Corporate Social Responsibility (CSR) foundation gives the company the advantage of a stronger stakeholder commitment, impacts the company's brand positively, making it an intangible asset, an USP that will be hard to replicate at the marketplace.

In this course you will learn to integrate / align Corporate Social Responsibility (CSR) program of the company with the company's Sustainability Strategy. The course gives a good understanding of the Sustainable Development Goals and discusses Corporate Social Responsibility (CSR) projects. This course discusses this with practical example of Corporate Social Responsibility (CSR) projects.

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