Designing Brand Symbols: The Principles & Process of Making Logos that Last

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Unlock the secrets to creating brand symbols that stand the test of time in this monumental class from world-renowned designer Sagi Haviv! From NBC and Chase Bank to National Geographic and the Smithsonian Chermayeff & Geismar & Haviv have designed many of the most recognizable brand symbols in the world. Join Sagi partner at the design firm as he reveals the tried-and-true process they’ve relied upon for decades for making timeless logos. Drawing from real design projects from across the history of the firm Sagi shares how you can break down a complicated process into simple steps so you can make brand symbols to be proud of with every project you take on. Key lessons include: Evaluating the visual branding needs of an organization