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Publishing your story online and sharing it with the world has never been easier. But lower barriers to access have resulted in more competition for attention. And when it comes to social media attention is everything. Whether you’re a student entrepreneur or a seasoned executive building a strong personal brand is essential to succeeding in the modern economy. A strong online presence can create demand mobilize people and drive actions—outcomes that are integral to winning in our fast-paced mobile-first and largely digital world in which peoples’ behaviours and expectations are always changing. In this class you will learn how to construct the core elements of your personal brand build and maintain a strong online presence strategically promote yourself (and your organization) to others effectively network and authentically promote yourself without hesitation.