Google AdWords Essentials: Using Search Campaigns | Learn with WordStream

Platform Skillshare

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Learn the ins and outs of creating Google AdWords search campaigns with WordStream’s Mark Irvine in this essential step-by-step class! Google search campaigns are a straightforward effective way to connect with potential customers — you set the parameters and consumers come to you! In this introductory class Mark walks through every detail of creating your first campaign from understanding how search advertising works to evaluating your finished campaign. Key lessons include: Choosing the right keywords