Google Analytics Course for Beginners and Professionals

Published	2021-01-12
Platform	Udemy
Price	$199.99
Instructors	Amudhakumar Raju
Subjects	Marketing Marketing Analytics & Automation

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Detailed and Simplified Google Analytics Concepts Under Single Course

This Google Analytics Course for Beginners is created with utmost care to make sure each and every concept is simplified with real time examples and definitions. If you are new to analytics industry or currently working as Google Analytics strategist, this is a must watch video. Anything well started is half done. So, enroll right now without further delay to kick start the course.

The complete Google Analytics Training Video will help anyone to learn the subject easily to track the performance and behavior of the visitors.

This google analytics training course for beginners covers all the sections like

Real time Report
Audience Section
Acquisition Section
Behaviors Section
Conversions Section
Admin Section

The Different Modules and Lectures covered in this course are:

Introduction to Google Analytics
This video session contains the basic introduction to Google Analytics. Learn the basics of Google Analytics and the functions interface and the basic information required to gain the advanced Google Analytics knowledge from scratch.
Steps to Create Google Analytics Account
Learn how to create Google Analytics account using a new Google account. It includes the step by step instruction so that anyone who follows the video completely will be able to create a new Google Analytics account and integrate with their own website to track monitor the performance and the user behavior on the website
Steps to Install Google Analytics Verification Tag in Website
In this video session you will learn how to install and integrate Google Analytics verification code on your website using a content management system. There are several content management system available in the market few are WordPress, Magneto, Big commerce, Woo Commerce and Shopify.

All you need to do is to generate the Google Analytics verification link by adding the property. Later copy the verification code or the JavaScript code that is given after adding the property and paste the values next to the starting of head tag inside your HTML of your header section.
Once successfully saved the Google analytical property will be tracked and will be maintained in the database. We can take advantage of the data repository and create a strategy behind the available data.
Accessing Google Analytics Demo Account
Video session will help you to link your Google Analytics demo account with your Google Analytics account for practice purposes.
Google Analytics offers a demo account for anyone who owns a Google account. It is offered to have hands on experience and to make your hands dirty by working on Google Analytics interface using the data available inside.
Google has launched a product by combining it with the Google Merchandise store where anybody can access the data with limited option and learn how to use Google Analytics to study analysis and get the insights.
Understanding Google Analytics Navigation and Real Time Audience Report
You will be able to understand the navigation of Google Analytics property and how to read the real-time audience report under this section.

Google Analytics is a web-based tool that is designed with an intention to show more data with lesser amount of loading time. With the sole aim of increasing the user experience inside the Google Analytics tool the whole system is designed with click to expand and collapse system.
Unlike other websites it is not normal website which is built only with HTML it is the advanced tool that is used as a web portal to help people to access using cloud storage with the personalized login credentials.
Understanding Audience Section on Google Analytics Part 1
This video is the part 1 that helps you to understand Audience Section on Google Analytics. More efforts are put into the complete show in demonstrating to help you understand the audience section in Google Analytics.

We will be discussing the important metrics and dimensions like mentioned below to better understand the audience of your website.
- Active users
- Lifetime value
- Cohort analysis
- Demographics
  - Age
  - Gender
- Interest
  - Affinity categories
  - In market segment
  - Categories
Understanding Audience Section on Google Analytics Part 2
This video is the part 2 that helps you to understand Audience Section on Google Analytics. More efforts are put into the complete show in demonstrating to help you understand the audience section in Google Analytics.

We will be discussing the important metrics and dimensions like mentioned below to better understand the audience of your website.
- Geo
  - Language
  - Location
- Behavior
  - New versus returning
  - Frequency and recency
  - Engagement
  - Session quality
  - Conversion probability
- Technology
  - Browsers and operating system
  - Network
Understanding Audience Section in Google Analytics Part 3

This video is the part 3 that helps you to understand Audience Section on Google Analytics. More efforts are put into the complete show in demonstrating to help you understand the audience section in Google Analytics.

We will be discussing the important metrics and dimensions like mentioned below to better understand the audience of your website.
- Mobile
  - Devices
- Cross-device
  - Device overlap
  - Device paths
  - Channels
  - Acquisition Device
- Custom
  - Custom variables
  - User defined
- Bench-marking
  - Channels
  - Location
  - Devices
- Users flow
Understanding Acquisition Section in Google Analytics

This video explains be in depth details of understanding acquisition section in Google Analytics. The acquisition section includes several metrics as mentioned below.
- All traffic
  - Channel
  - Tree maps
  - Source or medium
  - Referrals
- Google ads
  - Accounts
  - Campaign
  - Tree maps
  - Site links
  - Bid Adjustments
  - Keyboard
  - Search queries
  - Hour of Day Day
  - Final URLs
  - Display Targeting
  - Video Campaigns
  - Shopping Campaigns
- Search console
  - Landing Pages
  - Countries
  - Devices
  - Queries
- Social
  - Network Referrals
  - Landing Pages
  - Conversions
  - Plugins
  - Users Flow
- Campaign
  - All Campaigns
  - Paid Keywords
  - Organic Keywords
  - Cost Analysis
Understanding Behavior Section in Google Analytics

This video deals with anything you understand baby give your section in Google Analytics. The different metrics under behavior section are:
- Behavior flow
- Site content
  - Content drill down
  - Landing pages
  - Exit pages
- Site speed
  - Page timings
  - Speed suggestions
  - Use the timings
- Site search
  - Usage
  - Search terms
  - Search pages
- Event
  - Top Events
  - Pages
  - Evens flow
- Publisher
  - Publisher Pages
  - Publisher Referrers
- Experiments
Understanding Conversion Section in Google Analytics

In this video section you will learn to understand the conversions in Google Analytics. Different terminologies used in this conversion text like gold eCommerce and multichannel funnel.
- Goal
  - Goal URLs
  - Reverse Goal Path
  - Funnel Visualization
  - Goal Flow
  - Smart Goals
- E-commerce
  - Shopping Behavior
  - Checkout Behavior
  - Product Performance
  - Sales Performance
  - Product List Performance
- Multi Channel Funnel
  - Assisted Conversions
  - Top Conversions Path
  - Time Lag
  - Path Length
  - Model Comparison Tool
Google Analytics Course Understanding Admin Tab
This video explains about the different options available under the admin tab of Google Analytics interface. The admin tab has the important section across all the platforms inside Google Analytics. You will be able to add a new Google Analytics account add a new Google Analytics property and create different views of data under the admin tab.
The details like verification code tracking code product linking and all other performance related information can be modified as a new product under the admin tab of Google Analytics interface.

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