How To Market Better Content with Free Marketing Tools

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For Your Job, Your Clients, Yourself! (To rank in search engines with compelling topics and the right headlines)

By the end of this tour, you'll know about and know how to utilize free content marketing/creation tools, customer journey mapping tools, SEO/keyword tools, and demographic-cultural research tools to make content outlines and complete content pages really simple in really simple terms with really simple methods.

In this course, you'll:

· Pinpoint or better acquaint yourself with your potential tourists, a.k.a. target audience, with research tools and customer persona creations…for free!

· Learn how to discover the right topics, supporting keywords and phrases, and headers to use to make the right content…for free!

· Decipher different marketing tool language in a very easy-to-understand way

· See how to fall in line with competing, currently ranking content pages in search engines

· Learn how to shape better headers and keywords for your content with SEO/search engine plug-ins and extensions and analyzer tools…for free!

Are there any course requirements or prerequisites?

· No prior marketing certification or experience is needed.

Who this course is for:

· Marketers stepping more into a strategy role and new content specialists

Course Breakdown:

Introduction:

Learn the importance of finding or meeting your target audience before finding the topics and content to write. Because even the most dynamic content means nothing if it’s not resonating with or matched to your audience and their pain points (more on that in a sec).

Part 1: Using free research and audience shaping tools to discover the audience and the right content

Navigate with purpose around various cultural intelligence, market research, and data reports, and audience journey tools to land on your target audience’s domain and desires and then uncover the most relevant topic and supporting keywords for their desired content.

Part 2: Using free SEO plug-ins to find the right keywords and structure for content

Navigate with purpose around various SEO plug-in widgets on search engine results pages and ranking pages to land on the perfect supporting keywords, phrases, and header organization for your audience’s desired content topic.

Part 3: Using Google Itself!

Navigate with purpose on your topic’s page 1 results in Google tour port to uncover key real-life questions to answer from the possible audience in their language with the help of related words and phrases.

Part 4: Using free header shaping tools to create the best headers for your content

Navigate with purpose around headline analyzer tools to land on the best wording style for your content title and headers that will best captivate your audience.

Part 5: Using content outline tools to ready your content writing

Navigate with purpose around content outline generators and the word document tool/platform of your choice to incorporate all of your free tools discoveries into the tour guide of your content: the most robust, competitive, and fully researched content outline to begin writing.

Part 6: Using content grading tools to evaluate your fully written content

Navigate with purpose around content grading tools to land on the specific areas and ways you can enhance your now written content to better meet your audience’s desires.

Get to traveling with this tour guide to better content for your own tourists, a.k.a. your content/page visitors.

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