How To Market Better Content with MarketMuse

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For Your Job, Your Clients, Yourself! (To rank in search engines with compelling topics and the right headlines)

By the end of this course, you'll know how to use MarketMuse to make content outlines and complete content pages really simple in really simple terms with really simple methods.

In this course, you'll:

· Learn how to discover the right topics, supporting keywords and phrases, and headers to use to make the right content

· Decipher MarketMuse language in a very easy-to-understand way

· See how to fall in line with competing, currently ranking content pages in search engines

· Learn how to shape better headers and keywords for your content

Are there any course requirements or prerequisites?

· No prior marketing certification or experience is needed.

Who this course is for:

· Marketers stepping more into a strategy role and new content specialists

Course Breakdown:

Introduction:

New to MarketMuse or looking for better ways to trek it to produce better content? Here, we'll cover finding topics based on certain things to look out for, how to build a content brief for a chosen topic, and how to optimize its written content.

Part 1: Creating New Content with MarketMuse

Navigate with purpose around the Inventory and Projects dashboards in the world of MarketMuse to land on the most relevant topic and supporting keywords for your desired content.

a. Creating the MarketMuse Brief

Navigate with purpose around the Projects dashboards in the world of MarketMuse to land on your first-step tour guide of your content: the MarketMuse content outline brief.

b. Creating the Regular Content Outline

Navigate with purpose around the word document tool/platform of your choice to incorporate your MarketMuse discoveries into the most robust, competitive, and fully researched content outline to begin writing.

Part 2: Optimizing Content with MarketMuse

Gain full spatial awareness of key Optimize app tips and research under the Applications dashboard for fixed, more competitive and comprehensive content.

a. Discovering the areas needing improvement

Explore the Optimize app with steps and tips to uncover better co-occurring phrases and content edits and additions.

b. Forming the content optimization outline

Navigate with purpose around the word document tool/platform of your choice to incorporate your MarketMuse discoveries into the tour guide of your content: the most robust, competitive, and fully researched content optimization outline to begin reworking your written/published content.

Get to traveling with this tour guide to better content for your own tourists, a.k.a. your content/page visitors.

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