How to write a Digital marketing proposal, Tenders and RFP

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Learn how to write a proposal to get clients to you digital marketing agency

This course has 3 parts to it

1. Understanding tendering process

2. Writing a request for proposal (RFP)

3. Writing a proposal – Digital Marketing proposal.

REGARDING TENDERING

Most of the time when you ask someone what tendering is they often just tell you something like “this is when you get a deal to supply things in a company or some government agency” Well that just makes you the person to whom the contract was awarded, it doesn’t really explain tendering

So, what exactly is tendering?

We can look at it as the public release or public communication by an organization of the requirement of goods or services for a project in order to allow formal bids to be made to supply these goods or services

Basically, a company has a problem they need fixed, they ask potential suppliers to make them offers and the process begins.

So, if you are a supplier of some sort when you see a company publishing invitation to tenders (ITT) its the company’s way of saying …go on make us an offer!

By the end of this part you will learn;

Part one: Tendering and post tender negotiations

1. What tendering is, its Advantages and disadvantages

2. Pre – requisite for tendering

3. Documents used in Invitation for tenders

4. Pre-qualification before tenders

5. Selection criteria

6. Post tendering negotiation

7. Contract award

Part two: How to write a request for proposal (RFP)

1. Understanding RFP and its main parts

2. How to design instruction to proposers

3. How to set RFP requirements

4. How to ask for information to be provided by the proposers

5. The proposed contract

REGARDING WRITING PROPOSAL

In digital marketing business convincing clients to pay for your services is the difference between staying in business and going bankrupt.

So, if you are in a digital marketing business, things like

1. Developing content for social media

2. Lead generation

3. Email marketing etc

This is for you!

Let’s assume you have identified a potential client and now you want to put up a proposal to convince them to hire your services where do you start? This class will answer that!

In this part you will learn:

1. What a proposal is

2. What to do before writing one

3. Key metrics that matter

4. How to structure your payment in a proposal

And many more!

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