| Published | 2021-11-11 |
| Platform | Udemy |
| Number of Students | 1 |
| Price | $19.99 |
| Instructors |
Bernhard Kerres
|
| Subjects |
Learn to market yourself as a musician, an ensemble, an orchestra, or a classical music institution.
Most musicians have not learned marketing while studying. It is not rocket science. The course provides an introduction into marketing and introduces some key concepts which you can use to market yourself in the classical music world.
The concepts include:
branding,
differentiating between Business to Business and Business to Consumers,
the 4Ps
and Market Segmentation.
Besides an introduction into each subject area, you will learn how to apply these concepts to the musical world. Practical exercises and templates for your use are included.
The course is based on decades of experience working with musicians around the world and teaching career management at universities from Tokio to San Francisco. You also find an introduction to these concepts in Bernhard's book, Be Your Own Manager, which you find on Amazon and in any good bookshop. Furthermore check out the Be Your Own Manager podcast where Bernhard Kerres regularly brings insides into career management and entrepreneurship for classical musicians.
Bernhard Kerres was the CEO and Artistic Director of the Vienna Concert House. He also had a successful career as C-level executive in tech companies. During the pandemic he build up the BYOM Academy and Community, a home to over 300+ entrepreneurial musicians from all over the world.