Personal Branding & Image Building

Published 2021-09-27
Platform Udemy
Rating 4.21
Number of Reviews 3
Number of Students 260
Price $29.99
Instructors
Management Study Guide
Subjects

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Personal Branding is the process of creating a powerful, well-defined, positive idea about an individual.

Personal Branding is the process of creating a powerful, well-defined, positive idea about an individual that would come to mind whenever any person thinks of that particular individual.

A ‘Personal Brand’ tells the audience the following things about an individual: Who you are?, What you do?, What makes you unique or different from others?, How do you create value for your target market?

Personal Branding is the process of creating a powerful, well-defined, positive idea about an individual that would come to mind whenever any person thinks of that particular individual. So, a Personal Brand is the public perception of a person’s personality, skills or values.

Hence, a ‘personal brand’ is what the individual stands for, his values, abilities and actions that others associate with him.

A ‘Personal Brand’ is created and designed to act as a professional alter ego with the aim of influencing other people’s perception about you and to turn that perception into opportunity.

Personal Branding and Image Building is the process of building, managing and improving a personal brand.

It begins by having a thorough knowledge of the term “personal brand”.

Hence, Personal Branding and Image Building includes developing a promise, making that promise and maintaining it.

It means defining the brand, communicating the brand, and delivering the personal brand. It is an art of creating and sustaining the brand.

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