Storytelling for Leaders: How to Craft Stories That Matter

Platform Skillshare

Go to Skillshare

Stories are everywhere. As a leader it’s up to you to communicate meaningfully about your work and your aspirations. Whether it’s for marketing materials a client presentation a unifying story to fire up your team an investor pitch or simply a story about you as a person — this 25-minute class with the founder of SYPartners Keith Yamashita will teach you how to craft a compelling story that matters to your audience. Keith draws on years of experience helping Fortune 100 companies tell their brand stories and has developed it into a structure that anyone can use and benefit from. He walks you through the types of stories that leaders need to tell the components of a great story the archetypes involved key methods for crafting and refining your story. You dont need any prior experience to take this class. But if you’ve ever been moved by a story — and we know you have — you’ll want to remember that feeling and search for it in the creation of your own.