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You are probably asked all the time what your business does -- do you like your current answer? This class is for small business owners or entrepreneurs who are passionate about the services or products you provide but don’t consider yourself a writer. In this class we’ll leave the usual boring list of facts behind and walk together step-by-step to apply basic storytelling principles to craft an engaging business description that will stick with your customers. By the end of this class you’ll have a clear concise go-to core story to use as the basis for copy on your website social media channels when networking and elsewhere.