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Type-based logos also known as logotypes and wordmarks are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique. Whether you need to design custom lettering for a company logo a t-shirt advertising or your own personal brand Ill show you how to find inspiration sketch out your rough ideas refine your design and bring it into the computer. From there you will learn how to create color options and add in some shading and texture. In the class Ill walk you through how to start from (chicken) scratch to create this logo. After that its your turn to find your own style and show the world what you can make! ______________ Class Outline Welcome. In this typography tutorial you’ll learn how to design a typeface logo – all the way from ideation to final product. The logos you’ll explore in this class can function for companies t-shirts product packaging and book covers. Discover how to create your own design style with type-based logos instead of using the best website font you can find. Use this class to craft your own creative aesthetic from start to finish.